Japanese Consumerism and Innovation – Key Trends for the Future


The FEW  June monthly members program will
feature Debbie Howard,  Chairman, CarterJMRN and President Emeritus, American Chamber of Commerce in Japan (ACCJ); http://carterjmrn.com/index.html
Theme: Japanese Consumerism and Innovation – Key Trends for the Future
Location: Wesley Center, 2F, 6-10-11 Minami Aoyama, Tokyo
Fee: Members ¥3,000  Guests (women only)  ¥5,000 – includes Drinks and dinner buffet
RSVP: Please be sure to email Bethan at membership@fewjapan.com to secure your seat!
Program Description:
As we navigate the continued tough global economic mood, it’s a good time to take a step back and recall just how strong a market opportunity Japan continues to offer.
Japanese consumers, in general, are still “cash rich” compared to consumers in other developed markets.  Specifically, this program will illuminate why Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan reportedly accounting for over 10% of the global economy.  Today’s Japanese consumer is also more diverse and more open-minded than in the past, creating new opportunities for foreign multinational companies.  For products and services that have evolved to serve developed markets (i.e., advanced pharmaceuticals and medical devices, financial investment products, and luxury brand and fashion products, to name just a few), Japan offers significant opportunities.
DebbieKey topics to be addressed include:
  • Changing definition of “premium” and prestige” among Japanese consumers
  • Aging of Japan and key opportunities
  • Examples of innovation across product/service  categories (including Japanese companies’ expansion overseas with offerings such as Uniqlo and Mujirushi)
About this month’s Presenter:
Debbie Howard, Chairman, CarterJMRN and President Emeritus, American Chamber of Commerce in Japan (ACCJ); Debbie has lived and worked in Japan for almost 30 years, and founded qualitative research firm JMRN in 1989.  http://www.carterjmrn.com
CarterJMRN is a full-service qualitative/quantitative market research consultancy with over 25 full-time staff and a field force of over 50. The agency was forged in 2012 from the merger of Carter Associates (founded in 2004) and JMRN (founded in 1989).  CarterJMRN’s teams are based in Tokyo, Osaka and Singapore, and work extensively in all markets across Asia, helping some of the largest brands in the world use research to influence real improvements in their business performance.
* You can pay in advance via bank transfer, or pay at the door. Members ¥3,000  Guests (women only)  ¥5,000 – includes Drinks and dinner buffet
RSVP: Please be sure to email Bethan at membership@fewjapan.com to secure your seat!
* Bank Transfer Information
Bank: Yucho Ginkou
Branch name: Zero Zero Hachi
Branch #: 008
Type of account: Futsuu
Account #: 0186981
*Important!: Please email a copy of transfer receipt to finance@fewjapan.com
* Cash payment only at events
*  Credit card payment not accepted
These fees cover FEWs costs for rental of the facility as well as a light buffet dinner and beverages (with and without alcohol, vegetarian choices are available).
Special meetings, such as Brunches, the Career Strategies Seminar,  Charity Events, etc. are priced according to actual costs.
If you are curious yet undecided about becoming a member, join us at one of our monthly meetings held on the second Thursday of each month or any of the events listed on our website for a taste of what FEW has to offer  We would love to meet you!
FEW monthly events are only open to women – members and non-members from every background and nationality.

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