CSR program development challenges
Many questions about CSR and program ideas have been coming to me these days. Some ( misconceived ) ideas and ( false ) notions that are holding back the development of programs that contribute to the society/communities: * The idea that companies do not need to invest anything - nonprofit NGO staff can do the work of coordinating programs for free. * The idea that any event equals a social contribution. * A strategy that assumes impact on the company staff is more important than the impact on the people being helped or the organization they are working with. * A focus on obeying the law and following regulations as being enough of a contribution to society. * The idea that corporate people can not or do not want to be involved in their community - all they care about money. * The assumption that nonprofit NGO people have no skills and no common sense. * The assumption that all private or corporate money is dirty money. * The concern that people in the...